About Us

From A Dream To A Downtown Destination

Welcome to Hip Chick Boutique, where fashion and community come together in a way that feels fresh and inviting. I am Laurie Cogburn, the proud owner of Hip Chick Boutique and Hip Chick Boutique, Too. Since opening the doors of my first store in 2008, I have poured my heart into creating a place where women can shop trendy clothing, unique accessories, and timeless staples in a warm and welcoming environment. What started as a small dream has blossomed into a beloved boutique with two thriving locations, one in Eastland and one in Cisco. Both stores carry collections that highlight individuality, self-expression, and the confidence that comes from wearing something you truly love.

From the beginning, I wanted my boutique to stand out as more than just another clothing shop. I wanted every woman who visited to feel celebrated, to leave with something she loved, and to know that her experience mattered. That focus on personal connection is what has shaped Hip Chick Boutique into what it is today: a destination where shopping feels less like a chore and more like a fun and rewarding part of life.

Boots, Denim, And Everything In Between

One of the specialties that has made Hip Chick Boutique so well-loved is the variety of pieces we carry. From stylish fringe booties and quality denim jeans to eye-catching dresses and playful tops, we make sure our racks and shelves always offer something new and exciting. We want our customers to feel like they can come in for a complete outfit, whether it is something casual for a day in town or something chic for a night out. Our collections are refreshed regularly, which means each visit offers the chance to discover new arrivals that keep you looking stylish and feeling confident.

We also take pride in offering brands that are respected for their craftsmanship and design. Shoppers can expect to find pieces from lines such as JadeLynn Brooke, Dear John Jeans, and Lucky & Blessed, each chosen because of their reputation for quality and style. By carefully curating our inventory, we ensure that our customers can enjoy pieces that look good, feel great, and stand the test of time. At Hip Chick Boutique, fashion is not about filling a closet, it is about building a wardrobe that you can wear proudly.

Our Promise Is Personal Style

What truly makes Hip Chick Boutique stand out is the promise we make to every customer: personal service and complete satisfaction. Shopping should be an enjoyable experience, not a stressful one, which is why we take the time to get to know our customers and their preferences. My team and I are always available to offer styling advice, recommend pieces that fit your taste, and even suggest accessories that help tie an outfit together.

Many of our customers tell us that this personal touch is what keeps them coming back year after year. It is not just about the clothing, it is about the relationships we build and the confidence we help inspire. When you shop with us, you are not only investing in trendy women’s clothing and accessories, you are investing in an experience that feels customized to you.

Rooted In Community, Styled For You

Our Eastland and Cisco locations are more than just shops, they are gathering places that reflect the heart of our community. As a local business, I understand the importance of giving back and supporting the people around us. I am grateful every day to live and work in these towns, and I love seeing familiar faces and meeting new friends who come through our doors. Shopping local is about more than convenience, it is about connection, and that is something we value deeply.

When you step into Hip Chick Boutique, you can expect friendly smiles, genuine conversations, and a sense of belonging that larger chain stores simply cannot offer. We are proud to be a part of Eastland and Cisco, and we make it our mission to represent the charm and warmth of our towns through the service and style we provide.

Why We’re Your Fashion Favorite

There are many places to buy clothing, but what makes Hip Chick Boutique different is the way we combine the latest fashion with an unforgettable boutique experience. Our goal is to help every woman feel beautiful, stylish, and confident by offering trendy women’s clothing and accessories that speak to her personality. We do not believe in one-size-fits-all fashion, which is why we carefully curate our collections to give our customers endless options to explore and enjoy.

Our boutique is known for delivering high-quality pieces at prices that feel attainable, but we never compromise on service. Whether you are shopping for a single accessory or revamping your wardrobe, we are here to make sure you leave feeling inspired. That combination of style, affordability, and personal care is why our customers proudly call us their favorite local boutique.

The Future Looks Chic

Since 2008, Hip Chick Boutique has grown and evolved alongside our amazing customers, and we are excited to continue that journey. We plan to keep expanding our offerings, introducing new designers, and finding even more ways to make boutique shopping enjoyable both in-store and online. With our blend of trendy women’s clothing, stylish accessories, and a personal approach to service, we are confident that Hip Chick Boutique will continue to be a fashion destination for years to come.

When you shop with us, you are not just purchasing clothing, you are joining a community built around connection, confidence, and charm. We invite you to visit our Eastland and Cisco locations or browse our online shop and see why Hip Chick Boutique has become a trusted name in local fashion. We cannot wait to help you discover pieces that make you feel stylish, confident, and truly yourself.

Sincerely,